FRACTIONAL ROLES
Senior commercial expertise. Clinically credible. Built at the coalface.
Flora has spent almost a decade inside a dental biotech company, joining at its commercial testing phase, working closely with the CEO, designing the customer onboarding programme used across the territory, and contributing to the FDA-approved product's US launch. Before that, over 25 years in clinical practice. She is not an outside consultant looking in at this sector. She has shaped it from both sides.
That combination, clinical peer credibility and proven startup-to-launch commercial experience, is what companies in the dental, aesthetic, and healthtech sectors pay a significant premium for.
Flora works on a fractional, retained, or project basis. Available now.
30 YEARS CLINICIAN
20 YEARS TRAINING & COACHING
10 YEARS SALES & MARKETING
The Differentiator
The problem most companies face. And the person who has solved it.
You have a great product. You have a team. You might even have early traction. But somewhere between selling a clinical product and having it genuinely adopted, things stall.
The practice buys it. The team doesn't change. The product ends up in the cupboard.
Flora has spent her career solving exactly this problem, and she has done it at scale, inside a dental biotech company at one of the most significant moments in its history. As the clinical and commercial consultant for Calcivis, she joined the company at its commercial testing phase and worked closely with the CEO to build the Scottish territory for one of the most significant diagnostic innovations in preventive dentistry. She identified and converted early adopters, designed the practice onboarding programme, trained clinical teams in adoption and behaviour change, the sales team and contributed to the US launch preparation for the FDA-approved device.
Alongside that: 25+ years as a dental hygienist and clinical educator. Peer-level credibility with dentists, hygienists, treatment coordinators and practice managers. The ability to walk into any clinical environment and have the conversation that a conventional commercial consultant simply cannot.
That is the combination of startup execution, FDA launch experience, and genuine clinical depth that makes her unlike anyone else in the fractional market.
How Flora Works
Fractional. Retained. Project-based. Whatever works for you.
Flora works with companies at the launch, growth, or expansion stage on a range of engagement models:
Discovery Sprint (2–3 days): A focused patient journey audit or commercial strategy review, delivered as a written report with clear recommendations. The ideal first engagement and low risk for you, high value from day one. From £1,200.
Project Engagement (6–8 weeks): A defined deliverable: an onboarding programme, a product launch plan, a sales training programme, a market entry strategy. Fixed fee, clear outcomes. From £12,000.
Monthly Retainer Ongoing fractional support, typically 4–8 days per month. Ideal for companies in active growth, launch, or market entry phase who need consistent senior input without a full-time hire. From £3,500/month.
Day Rate For advisory work, training delivery, events, and speaking engagements. £500–£900/day.
Where I Add the Most Value
Helping to develop and position the full value proposition to your customer, supporting clinical outcomes, workflow and user experience AND connecting to be trusted advisers by being mindful of the patient experience, and benefits to them.
KEY ROLES
01 Read the Room
Insights Discovery colour energy profiling, how to identify a clinician’s behavioural style quickly and adapt your communication in real time. No two clinicians are alike; this gives your team the tools to flex without losing authenticity.
02 Clinical Fluency
The language, priorities and pressures of clinical professionals. Your team will understand how a dentist, dental therapist, aesthetic nurse or clinic owner thinks, and speak to them in terms that resonate with their clinical world, not your product catalogue.
03 The First 90 Seconds
Opening conversations that clinical professionals actually want to have. What to say, how to pace it, and how to earn the right to continue the conversation, whether you’re walking into a surgery cold or following up on a previous visit.
04 Becoming a Trusted Advisor
How to position yourself as a trusted clinical partner rather than a supplier. Building multi-contact relationships across a clinic team, navigating the hierarchy, and becoming the person clinicians call first.
05 Close the Sale: Begin your Relationship
Ethical influence in clinical environments. How to move a clinician from interested to committed, without pressure, without features-and-benefits monologues, and without undermining the trust you’ve built.
Is This the Right Fit?
Flora works best with companies that match one or more of these:
You are launching or have recently launched a clinical product into the UK market and need someone who can build the clinical relationships, design the onboarding, and make adoption actually happen.
You supply to dental, aesthetic, or wellness professionals, and your sales team lacks clinical credibility, or your product is being sold but not used.
You are a US, European, or Australian company entering the UK market and need someone who knows the landscape, the networks, and the nuance.
You are a DSO or group practice wanting to standardise commercial performance across sites, patient experience, treatment presentation, and team development.
You have a commercial challenge that needs senior thinking, but you are not at the stage where a full-time executive hire makes sense.
Every sales Programme Flora delivers can incorporate insight Discovery - a psychometric tool based on Jungian psychology that helps individuals understand their own communication preferences and those of the people they’re selling to. In a clinical selling context. this is particularly powerful.
Let's find out if we're a good fit.
Every engagement starts with a conversation. Tell Flora what you're trying to build, where you're stuck, or what you're preparing to launch, and she'll be direct about whether and how she can help.
No lengthy sales process. Just a straightforward conversation between people who understand this sector.