FRACTIONAL ROLES
Senior commercial expertise. Clinically credible. Built at the coalface.
Flora has spent almost a decade inside a dental biotech company, joining at its commercial testing phase, working closely with the CEO, designing the customer onboarding programme used across the territory, and contributing to the FDA-approved product's US launch. Before that, over 25 years in clinical practice. She is not an outside consultant looking in at this sector. She has shaped it from both sides.
That combination, clinical peer credibility and proven startup-to-launch commercial experience, is what companies in dental, aesthetic, medtech, and healthcare struggle to find in one person.
Flora works on a fractional, retained, or project basis. Available now.
30 YEARS CLINICIAN
20 YEARS TRAINING & COACHING
10 YEARS SALES & MARKETING
The Differentiator
The problem most companies face. And the person who has solved it.
Your product is clinically sound, but it's not being adopted. It ends up in the cupboard because the gap between purchase and workflow integration was never closed.
Your launch plan looks good on paper, but you don't have someone who can build clinical relationships, design the onboarding, train the field team, and make adoption happen on the ground.
Your multi-site group is growing, but patient experience is inconsistent, your hygienists and therapists have no structured development pathway, and you're losing good people to competitors who offer one.
Your sales team knows the product, but they can't hold a credible clinical conversation, and clinician buyers can tell.
Flora has spent her career solving these problems, and she has done it at scale.
As the clinical and commercial consultant for Calcivis, she built the Scottish territory for one of the most significant diagnostic innovations in preventive dentistry. She identified and converted early adopters, designed the practice onboarding programme, trained clinical teams in adoption and behaviour change, trained the sales team, and contributed to the US launch preparation for the FDA-approved device.
Alongside that: 25+ years as a dental hygienist and clinical educator. Peer-level credibility with dentists, hygienists, therapists, treatment coordinators, and practice managers. The ability to walk into any clinical environment and lead the conversation that a conventional commercial consultant simply cannot.
This is not generic consulting applied to healthcare. It is deep clinical fluency combined with commercial execution, built over 30 years on both sides of the conversation.
How Flora Works
Fractional. Retained. Project-based. Whatever works for you.
Flora works with companies at the launch, growth, or expansion stage on a range of engagement models:
Discovery Sprint (2–3 days): A focused patient journey audit or commercial strategy review, delivered as a written report with clear recommendations. The ideal first engagement and low risk for you, high value from day one. From £1,200.
Project Engagement (6–8 weeks): A defined deliverable: an onboarding programme, a product launch plan, a sales training programme, a market entry strategy. Fixed fee, clear outcomes. From £12,000.
Monthly Retainer Ongoing fractional support, typically 4–8 days per month. Ideal for companies in active growth, launch, or market entry phase who need consistent senior input without a full-time hire. From £3,500/month.
Day Rate For advisory work, training delivery, events, and speaking engagements. £500–£1500/day
Where I Add the Most Value
Helping companies develop and position their full value proposition to the clinician, supporting clinical outcomes, workflow integration, and user experience while connecting to the patient benefit that drives real adoption.
KEY ROLES
Clinical Adoption & Onboarding Lead
Built for: Dental, medtech, or healthtech companies with a gap between purchase and active clinical use.
This is Flora's most distinctive capability, and she understands, at a deep, practical level, why products end up unused, and precisely how to prevent it through patient journey integration, clinical workflow design, and team behaviour change.
"The reason products end up in the cupboard is the disconnect between purchase and workflow integration. Companies need to understand the variation in clinical workflows so they can walk in the clinician's shoes, provide real support during the adoption phase, and build lasting product reputation."
Delivers: Onboarding programme design and delivery - clinical workflow integration mapping - practice adoption tracking and KPIs - team training and behaviour change facilitation - scalable onboarding assets that travel across territories and markets.
Product Launch Director
Built for: Companies bringing a new product or service to the dental, aesthetic, wellness, or wider healthcare market.
New product launch is a complete discipline, and Flora has done it end-to-end: clinical adoption strategy, territory build, onboarding design, sales training, marketing assets, and clinical education events. She is particularly valuable for products that require clinical behaviour change: not just a sale, but a fundamental shift in how a practice operates and how patients experience it.
Delivers: Pre-launch strategy; positioning, messaging, clinical evidence framing - sales and clinical education material development - onboarding programme design - launch event and study club strategy - field team training - post-launch adoption monitoring.
Education & Training Lead
Built for: DSOs, group practices, and multi-site dental, aesthetic, or medical clinics that need structured development programmes for their clinical teams.
Most multi-site operators know their patient experience is inconsistent across locations, but building the programmes to fix that requires someone who understands clinical delivery from the inside. Flora designs and implements hygienist, therapist, and clinical team development programmes that standardise patient experience, raise clinical performance, and create professional development pathways that aid recruitment and retention.
She also designs CPD courses (online and in-person), builds clinical education strategy, and creates scalable training assets that work across sites and territories.
Delivers: Hygienist and therapist development programmes - clinical team training and standardisation - patient experience consistency across sites - CPD course design - study club and event curriculum - clinical education asset library - education ROI and adoption metrics.
Head of Sales Enablement
Built for: Dental suppliers, medical device companies, medtech firms, or DSOs with sales teams who lack clinical confidence or a structured training approach.
Flora trains salespeople to think and speak clinically, and clinicians to think commercially. Using NLP and Insights Discovery, she designs training programmes that change how teams build relationships, present, handle objections, and close, in a way that feels credible to clinician buyers. This is not generic sales training delivered into a clinical sector. It is specialist capability development, built by someone who has spent 25 years on both sides of the conversation.
Delivers: Sales team capability assessment - bespoke training programme design - NLP and Insights-based communication coaching - objection handling and clinical presentation skills - role-play and scenario training - ongoing coaching calendar.
Every sales programme Flora delivers can incorporate Insights Discovery, a psychometric tool based on Jungian psychology that helps individuals understand their own communication preferences and those of the people they are selling to. In a clinical selling context, this is particularly powerful.
Is This the Right Fit?
Flora works best with companies that match one or more of these:
You are launching a clinical product into the UK market and need someone who can build clinical relationships, design the onboarding, and make adoption actually happen.
You supply to dental, aesthetic, wellness, or healthcare professionals, and your sales team lacks clinical credibility, or your product is being sold but not used.
You are a medtech or health tech company bringing a device, diagnostic, or digital tool into clinical settings, and you need someone who understands both the commercial path and the clinical reality.
You are a US, European, or Australian company entering the UK market and need someone who knows the landscape, the networks, and the nuance.
You are a DSO or group practice wanting to standardise commercial performance across sites, patient experience, treatment presentation, hygienist and therapist programmes, and team development.
You have a commercial challenge that needs senior thinking, but you are not at the stage where a full-time executive hire makes sense.
Every engagement starts with a conversation. Tell Flora what you're trying to build, where you're stuck, or what you're preparing to launch, and she'll be direct about whether and how she can help.
No lengthy sales process. Just a straightforward conversation between people who understand this sector.