FRACTIONAL ROLES
Senior commercial expertise. Clinically credible. Built at the coalface.
Flora has spent almost a decade inside a dental biotech company, joining at its commercial testing phase, working closely with the CEO, designing the customer onboarding programme used across the territory, and contributing to the FDA-approved product's US launch. Before that, over 25 years in clinical practice. She is not an outside consultant looking in at this sector. She has shaped it from both sides.
That combination, clinical peer credibility and proven startup-to-launch commercial experience, is what companies in the dental, aesthetic, and healthtech sectors pay a significant premium for.
Flora works on a fractional, retained, or project basis. Available now.
30 YEARS CLINICIAN
10 YEARS SALES & MARKETING
20 YEARS TRAINING & COACHING
The Differentiator
The problem most companies face. And the person who has solved it.
You have a great product. You have a team. You might even have early traction. But somewhere between selling a clinical product and having it genuinely adopted, things stall.
The practice buys it. The team doesn't change. The product ends up in the cupboard.
Flora has spent her career solving exactly this problem, and she has done it at scale, inside a dental biotech company at one of the most significant moments in its history. As the clinical and commercial consultant for Calcivis, she joined the company at its commercial testing phase. She worked closely with the CEO to build the Scottish territory for one of the most significant diagnostic innovations in preventive dentistry. She identified and converted early adopters, designed the practice onboarding programme, trained clinical teams in adoption and behaviour change, the sales team and contributed to the US launch preparation for the FDA-approved device.
Alongside that: 25+ years as a dental hygienist and clinical educator. Peer-level credibility with dentists, hygienists, treatment coordinators and practice managers. The ability to walk into any clinical environment and have the conversation that a conventional commercial consultant simply cannot.
That is the combination of startup execution, FDA launch experience, and genuine clinical depth that makes her unlike anyone else in the fractional market.
Fractional. Retained. Project-based. Whatever works for you.
Flora works with companies at the launch, growth, or expansion stage on a range of engagement models:
Discovery Sprint (2–3 days): A focused patient journey audit or commercial strategy review, delivered as a written report with clear recommendations. The ideal first engagement and low risk for you, high value from day one. From £1,200.
Project Engagement (6–8 weeks): A defined deliverable: an onboarding programme, a product launch plan, a sales training programme, a market entry strategy. Fixed fee, clear outcomes. From £12,000.
Monthly Retainer Ongoing fractional support, typically 4–8 days per month. Ideal for companies in active growth, launch, or market entry phase who need consistent senior input without a full-time hire. From £3,500/month.
Day Rate For advisory work, training delivery, events, and speaking engagements. £500–£900/day.
How Flora Works
Where I Add the Most Value
Helping to develop and position the full value proposition to your customer, supporting clinical outcomes, workflow and user experience AND connecting to be trusted advisers by being mindful of the patient experience, and benefits to them.
KEY ROLES
Fractional Head of Clinical Adoption & Onboarding
Built for: Dental device, dental software, or healthtech companies with a gap between purchase and active clinical use.
This is Flora's most distinctive capability, and she understands, at a deep, practical level, why products end up unused, and precisely how to prevent it through patient journey integration, clinical workflow design, and team behaviour change.
"The reason products end up in the cupboard is that there is a disconnection from purchase to workflow integration. Companies need to consider the variation in workflows and understand this so that they can walk in the clinician's shoes, provide support and value in the adoption phase. This provides value to the customer, and it builds a positive reputation for your product"
Delivers: Onboarding programme design and delivery; clinical workflow integration mapping; practice adoption tracking and KPIs; team training and behaviour change facilitation; scalable onboarding assets that travel across territories.
Fractional Head of Education & Training
Built for: Dental, aesthetic, or healthtech companies that need to build or restructure their clinical education offering.
Flora designs, delivers, and accredits online and in-person CPD courses. She has built a complete training infrastructure for clinical companies — from curriculum design through to accreditation submission. This is specialist, high-value IP that clinical companies cannot easily build internally.
Delivers: Clinical education programme strategy; online CPD course design and production; accreditation management; study club and event curriculum; train-the-trainer programmes; clinical education asset library; education ROI and adoption metrics.
Fractional Product Launch Director
Built for: Companies bringing a new product or service to the dental, aesthetic, or wellness market.
New product launch is a complete discipline, and Flora has done it end-to-end: clinical adoption strategy, territory build, onboarding design, sales training, marketing assets, and clinical education events. She is particularly valuable for products that require clinical behaviour change: not just a sale, but a fundamental shift in how a practice operates and how patients experience it.
Delivers: Pre-launch strategy; positioning, messaging, clinical evidence framing; sales and clinical education material development; onboarding programme design; launch event and study club strategy; field team training; post-launch adoption monitoring.
Fractional Head of Sales Enablement
Built for: Dental suppliers, medical device companies, or DSOs with sales teams who lack clinical confidence or a structured training approach.
Flora trains salespeople to think and speak clinically, and clinicians to think commercially. Using NLP and Insights Discovery, she designs training programmes that change how teams establish relationships, present, handle objections, and close, in a way that feels credible to clinician buyers. This is not generic sales training delivered into a sector. It is specialist capability development, built by someone who has spent 25 years on both sides of the conversation.
Delivers: Sales team capability assessment; bespoke training programme design; NLP and Insights-based communication coaching; objection handling and clinical presentation skills; role-play and scenario training; ongoing coaching calendar.
Fractional Commercial Director
Built for: SME dental technology, medical device, or healthtech companies scaling their commercial function.
Flora is not just a strategist; she builds. She has designed sales processes, structured pricing, developed commercial infrastructure, and led the territory and account management work herself. Her clinical background means she leads commercial teams that sell into clinical environments with genuine credibility, no "salesperson barrier", and no long trust cycles.
Delivers: Sales process design; sales team coaching and capability development; commercial strategy and revenue planning; pricing and fee structure design; key account management frameworks; partnership and referral channel strategy.
Is This the Right Fit?
Flora works best with companies that match one or more of these:
You are launching or have recently launched a clinical product into the UK market and need someone who can build the clinical relationships, design the onboarding, and make adoption actually happen.
You supply to dental, aesthetic, or wellness professionals, and your sales team lacks clinical credibility, or your product is being sold but not used.
You are a US, European, or Australian company entering the UK market and need someone who knows the landscape, the networks, and the nuance.
You are a DSO or group practice wanting to standardise commercial performance across sites, patient experience, treatment presentation, and team development.
You have a commercial challenge that needs senior thinking, but you are not at the stage where a full-time executive hire makes sense.
Every sales Programme Flora delivers can incorporate insight Discovery - a psychometric tool based on Jungian psychology that helps individuals understand their own communication preferences and those of the people they’re selling to. In a clinical selling context. this is particularly powerful.
Let's find out if we're a good fit.
Every engagement starts with a conversation. Tell Flora what you're trying to build, where you're stuck, or what you're preparing to launch, and she'll be direct about whether and how she can help.
No lengthy sales process. Just a straightforward conversation between people who understand this sector.